Gym website cost with memberships and booking

A gym website costs £600-£3,000 for a one-off build or £49-£199 a month managed, with membership software separate at £50-£300 a month. Keep those two budgets apart in your head. The website has one job, which is getting someone to book a trial. The membership system does everything after that.

Gyms overspend on websites more consistently than almost any other sector I deal with. The money goes into full-screen video of someone lifting, and the timetable is a photo of a printed sheet from March.

What a prospective member actually checks

Four things, in this order, usually on a phone:

1. The timetable. Does a class I want run when I can get there? This is the most visited page on nearly every gym site.
2. The price. All the tiers, plainly.
3. Where it is and parking. More decisive than anyone admits.
4. What it feels like. Real photos of your actual gym and actual members, not stock.

If your site nails those four, the design barely matters. If it misses them, no amount of design rescues it.

Where the money goes

Photography is the one defensible reason to spend at the top end. A half-day shoot of your actual space and actual members, £400-£800, gets reused across the website, the Google profile and social for years. It beats stock by a distance because people are deciding whether they would feel comfortable walking in.

Membership software, and what it costs

Your website should not try to run memberships. Recurring payments, contract terms, freezes and cancellations, class capacity and waiting lists, door access, sometimes lockers. That is a system, not a page.

The common choices:

• TeamUp. Popular with small studios and CrossFit boxes, straightforward, well priced.
• Gymcatch. UK-focused, aimed at independent studios and instructors.
• Glofox. Fuller gym management, geared at growing operations.
• Mindbody. Big platform with a marketplace that brings you new members, and takes its cut for doing so.

Roughly £50-£300 a month depending on member numbers and features. Your site links to or embeds it, and that is the entire integration. Nobody should be quoting you thousands to build a bespoke membership system.

Publish your prices

The old tactic was hiding prices so people had to ring, giving a salesperson a chance to work on them. It does not survive the phone.

Someone comparing four gyms opens four tabs. The two showing prices get considered. The two saying “contact us for membership options” get closed. You never hear from them and you never learn why.

Publish the tiers. Off-peak, full, class packs, PT rates, joining fee if you have one. Then let the free trial do the actual selling, because the trial converts far better than any phone pitch ever did.

January is decided in autumn

Fitness search volume spikes hard in the first week of January and falls back through February. Everyone knows this and most gyms still act in December.

Google will not rank a page published on 28 December in time to catch it. The pages need to be up and settled by late autumn, so the offer page, the class pages and the profile are already ranking when the traffic arrives.

The same logic applies in reverse to summer, which is quieter and is the right time to build things rather than promote them.

Getting found the rest of the year

The Google Business Profile matters more than the website for “gym near me”, and it is free. Categories, real photos updated regularly, the timetable link, attributes like parking and showers, and reviews arriving steadily.

Then class and location pages catch the specific searches. “Reformer pilates Reading”, “boxing gym Chorlton”, “24 hour gym Croydon”. Each is a page and each is much less contested than the general terms.

One-off or monthly

Pay once if you are a single PT or a small studio, your timetable rarely changes, and you are comfortable editing the site yourself. £800 to a freelancer and be done.

Pay monthly if the timetable moves, if you run offers, or if you want the January push to actually land. Those are recurring jobs, and the whole failure mode of gym websites is that recurring jobs stop happening. £49-£199 a month covers it.

The maths: a member at £35 a month who stays ten months is £350. Three extra members a year covers the top plan. That is the shape of the sum rather than a promise, and no honest provider guarantees you members.

Sector detail is in online presence for gyms and personal trainers, and a comparable booking-led breakdown in salon website cost.

Our plans are £49, £99 and £199 a month with no contract, and you own the domain and content. Most independent gyms fit £99. See the pricing page, or tell us your setup and class mix and we will say which tier makes sense.