I bought a domain but have no website: what now
A domain on its own does nothing. You need hosting and a site, costing £0-£300 DIY, £400-£2,000 built for you, or £49-£199 a month managed.
Quick answer
A domain on its own does nothing at all: it is an address with no building on it. To get a working site you need hosting and pages, which costs £0-£300 doing it yourself, £400-£2,000 to have it built, or £49-£199 a month for a managed service that covers everything.
£10-£15/yr
what the domain itself costs, which is all you have paid for so far
£0-£300
DIY route using a website builder
£49-£199/mo
managed, covering hosting, build and keeping it working
A domain on its own does nothing. It is an address with no building on it. You have bought the right to a web address for £10-£15 a year, and until you add hosting and pages, typing it in will show nothing or a parking page from whoever sold it to you.
That is not a criticism. Buying the domain first is the right order. Plenty of people buy one, feel like they have done something, and then stall for a year because the next step is unclear.
What you actually still need
1. Email on your domain
Do this first, before any website. name@yourbusiness.co.uk instead of a Gmail address. Google Workspace or Microsoft 365 costs a few pounds a month and takes an hour. It makes you look established immediately.
2. Hosting
Where the website files live. £5-£30 a month, or included if you use a website builder. This is the 'building' your address points at.
3. The site itself
Five pages covers most small businesses: home, services, about, prices, contact. Fewer than people expect.
4. A Google Business Profile
Free, and for a local business it often brings more enquiries than the website does. Set it up the same week the site goes live.
5. Someone to keep it current
Either you, deliberately, or someone you pay. Sites left alone go stale within a year and stop being found.
Notice that step one is not the website. Email on your own domain is the fastest credibility win available to you and it takes an hour.
Pro tip
Even if the website is months away, get email on the domain today. Handing out name@yourbusiness.co.uk instead of yourbusiness2024@gmail.com changes how people read your business immediately, and it costs less than a coffee a week.
The three routes to an actual website
| Route | Cost | Time | Suits |
|---|---|---|---|
| DIY builder | £0-£300 + ~£16/mo | A weekend | Comfortable with tech, tight budget |
| Freelancer build | £400-£2,000 once | 2-4 weeks | Want it done properly, will maintain it yourself |
| Managed monthly | £49-£199/mo | About a week | Want it built, hosted and kept working |
Honest assessment of each:
DIY builders like Squarespace, Wix and Shopify are genuinely good now. If you enjoy fiddling and have a free weekend, you can produce something respectable. What you will not get is anything that ranks, because that is a separate skill and separate ongoing work.
A freelance build gets you a proper site you own. The gap is what happens afterwards. Most one-off builds are never touched again, and a website nobody updates stops being found within a couple of years.
Managed monthly bundles hosting, build and ongoing work. No lump sum, and the site keeps being worked on. The trade-off is that you never get a bespoke showpiece, because standardisation is what makes the price possible.
What the website actually needs on it
Less than you think. Five pages does it for most small businesses:
Home. What you do, who for, where, and one obvious way to contact you.
Services. What you offer, ideally one page per main service if you want to be found for them individually.
Prices. Or at least a from-price. Businesses that hide prices lose enquiries to businesses that show them, in almost every sector.
About. Real photos of real people. This does more work than owners expect.
Contact. A form that actually delivers, a phone number that taps on a phone, and your address if customers come to you.
That is a complete small business website. Anyone quoting you for twenty pages should explain what the other fifteen are for.
The order that saves money
If budget is tight, this sequence gets the most from the least:
- Email on the domain. An hour, a few pounds a month.
- Google Business Profile. Free, and for local businesses it is often the biggest single source of enquiries.
- A simple site. Five pages, DIY or cheap build.
- Reviews. Ask every customer. Free and it compounds.
- Local pages and SEO. Once the above is running.
Businesses that start at step five, or that spend £3,000 on a website while their Google profile does not exist, are spending in the wrong order.
The mistake to avoid
Do not let the domain sit unused for a year while you wait to feel ready.
An unused domain still costs you the renewal, and more importantly a business with a domain and nothing on it looks worse to anyone who checks than one with a single honest page. A one-page site saying who you are, what you do, where you work and how to reach you is better than a parking page, and you can write it this afternoon.
Perfect later. Present now.
If you would rather hand it over
Our plans are £49, £99 and £199 a month with no contract, covering hosting, the site itself, email setup, your Google Business Profile and the ongoing work to keep it found. You own the domain and everything on the site throughout.
For someone starting from just a domain, that removes every step above in one go. The pricing page sets out each tier, or tell us what your business does and we will say which fits, including if you would be better off building it yourself.
Related: what is a domain name, setting up email at your domain and what a small business website costs.
Frequently asked questions
I have a domain but no website. What do I need next?
Hosting, which is where the site lives, and the site itself. Doing it yourself on a builder like Squarespace costs £0-£300 plus around £16 a month. Having it built costs £400-£2,000 one off. A managed service bundles hosting, build and upkeep at £49-£199 a month.
Does owning a domain mean I have a website?
No. A domain is an address, not a building. Type it in now and you will see either nothing, a parking page from whoever you bought it from, or an error. Nothing exists until you connect hosting and put pages on it.
What should I do with my domain first?
Set up email on it before you build anything. name@yourbusiness.co.uk instead of a Gmail address costs a few pounds a month and immediately makes the business look established. It also takes an hour, which is far less than building a site.
Should I build the site myself or pay someone?
Build it yourself if you enjoy that sort of thing and have a spare weekend, since builders are genuinely capable now. Pay someone if your weekends are worth more than the saving, or if you want the site to actually rank rather than just exist, which is a different job to building it.
Written by the A1 Digital team
We handle the entire online presence for small businesses, website, branded email, Google, AI search, content and reviews, for one simple monthly plan. No tech headaches, no lock-in.
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